FORTUNA
THE FUTURE OF FINANCE
Agentic finance for small businesses
A full finance team for less than one hire, in 30 days.
AI handles the busywork. Accountants close your books and sign off on every close.
Every close reviewed by an experienced accountant
QuickBooks ProAdvisor
Today in your books
From Fortuna · 7:02 AM
?
✓
September closed and signed off.
Statements and controller analysis are in your inbox
✓
Bank and Amex reconciled through yesterday.
214 transactions categorized
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Updating your 13-week cash forecast
✓
Reviewed by your Fortuna accountant
Built exclusively for
QuickBooks Online
Every close reviewed by
Experienced accounting professionals
Certified as an
Intuit QuickBooks ProAdvisor
Daily
Transactions, bills and invoices handled
Monthly
Books closed by the 5th, with a review meeting
Ongoing
Cash forecasting, budgeting and CFO advice
The cost comparison
The Finance function at a fraction of the cost.
Growth clients save about annually versus hiring in-house.
Growth
Bookkeeper + staff accountant
Bookkeeper$71,800
Staff accountant$119,200
In-house, per year$191,000
Fortuna Growth*$48,000
ANNUAL SAVING$143,000
That is less than half the cost of a staff accountant alone, before the bookkeeper.
*Based on 500 transactions per month
Need a controller and analysts too? Ask about Enterprise, scoped to your team.
In-house costs use U.S. median wages (Bureau of Labor Statistics, May 2024) plus about 46% for payroll taxes and benefits. Fortuna is not affiliated with BLS. Savings are illustrative estimates, not a quote; your fee depends on your transaction count.
Pricing
Pricing that scales with your business.
A monthly base fee plus a per-transaction rate. You pay for the complexity you bring, not for headcount.
Just need bookkeeping?
Basics
Starting at
$225 / month
Your books kept current and reconciled.
Bookkeeping, AR and AP
Bank and credit card reconciliations
1099s
Standard financial reports
Month to month
Where most clients start
Growth
Your books closed, documented, and planned.
$2,500 / month
Plus $3 per transaction
Bookkeeping, AR and AP
Bank and credit card reconciliations
1099s and expense reports
Monthly close and financial statements
Permanent file storage and management
Sales and use tax compliance
Business Intelligence on-demand
Budgets and basic FP&A
13-week cash-flow planning
Monthly strategy call
Every close reviewed by an experienced accountant
Need a larger finance team?
Enterprise
Starting at
$15,000 / month
A full finance department, scoped to your business.
Everything in Growth
Business Intelligence on-demand
Advanced FP&A and analysis
Controller and analyst support
Dedicated consultation time
See what Fortuna would save your business.
Tell us a little about your business. Within one business day you get a packet built for it: your savings, the plan that fits, and Fortuna at work on numbers like yours.
Why it costs less and works better
AI for the legwork. Accountants for the final word.
A traditional bookkeeper spends most of their hours on repetitive work. We hand that work to AI, so every hour you pay a person for goes to review, decisions, and advice.
01
Agents do the work
Categorize, match, reconcile, remind, and draft workpapers, continuously.
02
Exceptions are flagged
Anything unusual, unmatched, or high-risk goes to a person instead of being guessed at.
03
An accountant reviews
Your dedicated accountant resolves every flagged item.
04
A senior accountant signs off
The close gets a final review and is in your inbox by the 5th, with analysis.
Lower cost
You pay for outcomes, not headcount.
Agents do the heavy lifting. From transaction capture to financial statements, agents do the work that would otherwise take salaried hours.
One reviewer covers far more ground. Accountants check exceptions instead of keying transactions, so a small senior team can oversee the whole function.
No overhead to carry. No recruiting, benefits, turnover, or extra software to manage.
Better quality
Fewer errors, caught sooner.
Continuous, not monthly. Transactions are reconciled as they arrive, so problems surface the day they happen rather than at close.
Consistent by design. The same rules apply to every transaction, every time, with no fatigue or backlog. Every agent action is logged.
Faster, fuller reporting. Statements and forecasts arrive sooner, and senior expertise goes to the decisions that need it.
Who does the work
Agents for the volume. People for the judgment.
Fortuna AI, every day
Categorize and reconcile transactions as they arrive
Enter bills and process payments
Send invoices and payment reminders on schedule
Prepare close workpapers and draft statements
Flag anything unusual for a person to review
Your Fortuna team, every close
A dedicated accountant who reviews every flagged item
An accounting professional overseeing bill entry and payments, so proper controls stay in place
A senior accountant who signs off on each month-end close
A CFO advisor for budgets, cash and major decisions
A monthly review meeting with you
Your point of contact with your CPA and bank
What we run
Everything a finance team does, handled.
One engagement replaces the bookkeeper, A/R and A/P clerks, controller and part-time CFO most growing businesses end up piecing together.
01
Bookkeeping
Every transaction categorized and reconciled by the next morning.
02
Payables and receivables
Bills captured and scheduled for your approval. Invoices sent, payments applied, overdue accounts chased.
03
Reconciliations
Bank and credit card accounts reconciled as transactions arrive, with exceptions resolved.
04
1099s and expenses
Contractor 1099s prepared and expense reports processed, so nothing waits until January.
05
Financial reporting
Monthly financial statements, reviewed by an accountant before they reach you.
06
Workpapers and files
Permanent files stored and managed. Financial workpapers prepared and organized.
07
Sales and use tax
Sales and use tax assessed and paid on time.
08
FP&A and forecasting
Budgets, variance analysis, KPIs, dashboards, and cash-flow planning, by tier.
09
Business Intelligence on-demand
Ask questions about your business in plain English, like profit by location or which costs are climbing, and get answers from your own books in seconds.
Controls and security
You are handing us your books. Here is how we protect them.
Human sign-off
A dedicated accountant reviews every flagged item before it reaches your books. Nothing is paid until a person releases it.
Least-privilege access
Read-only bank connections where possible. Role-based permissions for every person and agent.
Full audit trail
Every agent action is logged, attributable and reversible. You can see what changed and why.
Oversight
Every close is reviewed and signed off by a senior accounting professional.
How it works
Start saving in as little as 30 days.
I
See your numbers
Tell us a little about your business. Within one business day you get a packet built for it: what you'd save, the plan that fits, and Fortuna at work on numbers like yours.
II
Talk it through
Fifteen minutes with one of our accountants to answer your questions and confirm the details.
III
Onboard
Connect Fortuna to your QuickBooks company and name your authorized contacts. We take it from there, testing everything against your own records before we go live.
IV
Save
In as little as 30 days you're live on your new, lower bill. AI does the daily work, an experienced accountant reviews it, and your books are closed by the 5th.
Who this is for
Built for a specific kind of business.
A strong fit
$1M to $15M in annual revenue
15 to 50 employees
On QuickBooks Online, or ready for us to move you there
A small finance team, or one that's already outsourced
Ready to put AI to work in your business
Doesn't describe you? See our other service offerings.
Questions
What owners ask before they sign.
How much will I actually save, and when?
It depends on what you spend on finance today. A typical Growth client, with a bookkeeper's and a staff accountant's worth of work, pays about $48,000 a year with us instead of about $191,000 to do it in-house. Your packet uses your own numbers, and you can be on your new bill in as little as 30 days.
What happens when the AI gets something wrong?
It gets caught before it reaches your books, and long before any money moves. We only act on work from the contacts you authorize: anything sent by someone else is rejected, and your team is alerted. The AI never invents a number. Every amount comes from your source documents, and an entry that doesn't tie out stops. Anything uncertain, such as a new vendor, an unclear account, a possible duplicate or changed payment instructions, goes to your dedicated accountant instead of being recorded. No payment goes out unless a person releases it. Every correction becomes a rule for next time, so the same mistake isn't repeated, and a senior accountant reviews every close before your statements go out.
How is my data secured?
Your data is kept separate from every other client's, and your QuickBooks connection is only ever used for your company. It is stored in the United States, encrypted, in a database that isn't reachable from the internet. Our team signs in with multi-factor authentication, and every action is recorded under the person who took it. The AI models we use run under commercial terms that prohibit the provider from training on your data. We never sell or share it. See our privacy policy for details.
What happens to my current bookkeeper?
Fortuna takes over the day-to-day bookkeeping, so most clients no longer need a dedicated bookkeeper. That is where much of the saving comes from. How you handle the change is your call: some owners move a valued bookkeeper into work that grows the business, such as operations, purchasing or customer service. If you use an outside firm, we handle the handoff and get your records transferred.
What does switching involve?
Five steps, and most of the work is ours:
- We connect Fortuna to your QuickBooks Online company.
- You name your authorized contacts: who can send us bills and who answers our questions when something is flagged or doesn't add up.
- They get a link to a review page where they clear exceptions and add any missing context we need to process an invoice or draft a document. Fortuna remembers every answer, so it doesn't ask twice.
- During setup, we run a full test of your finance function on Fortuna, separate from your live books, to make sure our agents have the context they need to analyze your documents correctly.
- After that, your new finance department is ready for action.
What is the contract term?
Growth and Enterprise are annual agreements, billed monthly. Setup is real work on both sides, and a year gives your new finance function time to prove itself. Basics is month to month. Your QuickBooks company stays in your name the whole time, so you leave with your complete books. We don't keep former clients' data, except where state or federal law requires it.
Stop leaving your books to chance
See your numbers. Start saving in as little as 30 days.
Tell us a little about your business and we'll email you a packet built for it within one business day. No pitch deck, no commitment.
What's in your packet
1
What you'd save
Your finance costs today next to Fortuna, line by line.
2
The plan that fits
Which tier suits your business, and everything it includes.
3
Fortuna at work
Sample Business Intelligence answers for a business like yours, and what your first 30 days look like.
Get your Fortuna packet
Free
Within one business day
No commitment
Rather talk now? Book a 15-minute call
FORTUNA
THE FUTURE OF FINANCE